Welcome CMLF Partners & Sponsors!
Welcome aboard! We are thrilled to welcome you as an official advertising partner and look forward to a fun, successful, and highly visible partnership with you this season.
Every year, over two-million travelers turn to the Cape May–Lewes Ferry website to plan vacations, day trips, weekend getaways, and memorable adventures on both sides of the Delaware Bay. From booking a sailing to discovering local attractions, dining, shopping, and special events, visitors come to our website looking for inspiration—and your business can be part of that journey.
Our advertising program offers a range of opportunities to connect with an audience that is already in travel-planning mode. Whether you’re seeking maximum visibility through our Flagship Placement or targeted exposure alongside destination content and blog articles, each option is designed to help your brand stand out, engage visitors, and encourage them to explore everything our region has to offer.
Marketing Contacts:
Amelia Rizzo | Marketing & Social Media Manager
Lexi Sterling | Marketing & Social Media Coordinator
SIZE REQUIREMENTS
CMLF Web Ads
CMLF.com offers a variety of ad placement options and can also provide custom ad placement based on specific needs, keywords or traffic for an additional fee.
CMLF.COM AD SPECIFICATIONS
Select the ad you are interested below for additional information on the ad size and placement. If a page is offered as an example it is not an offer for ad placement on that specific page, only a sample of the page type referenced in the ad description.
Premier Placement
Premier Placement | The Flagship Position
Size: 1250 x 500 pixels
Location: Ferry Home Page
Appears on Homepage, and Schedules and Fares (6/2026)
Your brand takes center stage on the Ferry’s most-visited destination. The Flagship Position places your message directly in front of travelers as they begin planning their trip, providing maximum visibility and exposure across the Ferry website.
Ideal for major attractions, destinations, events, hotels, restaurants, and tourism partners seeking the highest level of awareness.
Best For:
- Seasonal campaigns
- Signature events
- Destination marketing
- Major attractions
- Premium tourism partners
Harbor Spotlight
Harbor Spotlight | Prime Visibility Across Key Ferry Pages
Size: 1250 x 500 pixels
Location: High-Traffic Secondary Pages
Appears on pages such as Events & Excursions and other high-level secondary pages (6/2026)
The Harbor Spotlight places your message on some of the Ferry’s most frequently visited planning pages, reaching travelers as they research schedules, destinations, attractions, and travel information.
A strong option for businesses looking to capture attention during the decision-making phase of the visitor journey.
Best For:
- Hotels and lodging
- Restaurants
- Attractions
- Tourism organizations
- Retail destinations
Coastal Reach
Coastal Reach | Extend Your Message Throughout the Journey
Size: 1250 x 500 pixels
Location: Supporting Content Pages
Appears on pages such as individual event pages, content pillars, 2nd tier secondary pages and other high-level tertiary pages (6/2026)
Coastal Reach provides broad exposure throughout the Ferry website, helping your business stay visible as visitors explore content, plan activities, and learn more about the region.
An affordable option for maintaining a consistent presence across the site.
Best For:
- Local businesses
- Regional attractions
- Community organizations
- Seasonal promotions
Content Feature Banner
Content Feature Banner | Be Part of the Story
Size: 1250 x 220 pixels
Location: Top or Bottom of Website Content Pages
Appears on pages such as content pages, secondary content pillars and a variety of other pages. (6/2026)
Position your message alongside the information travelers are actively reading. Content Feature Banners appear within page content, providing natural visibility without interrupting the user experience.
A highly effective placement for reinforcing awareness and driving website visits.
Best For:
- Special offers
- Local attractions
- Dining and lodging
- Event promotion
Captain’s Recommendation
Captain’s Recommendation | Featured Within Ferry Blog Articles
Size: 900 x 150 pixels
Location: Top or Bottom of Blog Posts
Appears on pages such as content pages within the blog. Traffic or topic based, using GA4 data to review visits. (6/2026)
Reach an engaged audience exploring Ferry stories, travel inspiration, local events, and destination guides. These placements appear within individual blog articles, helping your brand connect with readers who are actively planning future adventures.
Best For:
- Tourism businesses
- Events
- Attractions
- Travel-related services
Lighthouse Sidebar
Lighthouse Sidebar | Always in View
Size: 250 x 800 pixels
Location: Blog Sidebar
Appears on pages such as content pages within the blog. Traffic or topic based, using GA4 data to review visits. (6/2026)
Just like a lighthouse guides travelers to shore, this highly visible placement remains alongside blog content throughout the reader’s experience. The tall format provides ample room for branding, imagery, and calls-to-action.
Perfect for advertisers seeking long-duration visibility throughout a visitor’s reading session.
Best For:
- Destination marketing
- Attractions
- Lodging
- Tourism campaigns
- Brand awareness initiatives.
- Accepted File Formats: PNG, PSD, AI, WEBP, or any high resolution file format. All submitted artwork should be ready to go and optimized for web display. If not optimized we will compress the file for optimal delivery via mobile platforms.
Social Media
@CMLFerry
- Facebook Post
- Image/Graphic size: 1200 x 630
- Video size: 1280 x 720
- Story size: 1080 x 1920
- Instagram Post
- Photo/Graphic/Video sizes: 1080 x 1080 (square), 1080 x 566 (landscape), 1080 x 1350 (portrait)
- Story size: 1080 x 1920
- Reels and Live: 1080 x 1920
Email Marketing
Monthly Newsletter featured ad. email tile with text (150 characters, plus button), Single Send Email Event Promotions, & Custom Single Send.
Email Tile (plus 150 characters of text and a button)
- 400 x 400 with URL.
- File Formats: PNG
Email Feature (Newsletter or Event promotions)
- 800 x 300 with URL
- File Formats: PNG
Email Event Promotions (Single Send)
- 800 x 300 with URL
- File Formats: PNG
- 250 characters of copy.
Email Single Send Partnership Promotion
- 800 x 600 with URL
- File Formats: PNG
- Base Copy for email with multiple CTAS, 1,500 characters.
Digital Displays
TV displays in Cape May & Lewes Terminals. 15 second display time amongst informational slides for Ferry events, announcements and safety information.
- Size: 16:9 Ratio (similar to Powerpoint slide sizes). High Resolution.
- File Type PNG